Eco Touch was launched by James Dudra, a 25-year old entrepreneur from Portsmouth, NH. It all started back in college while spending a semester abroad in drought-stricken Sydney, Australia. James learned how cars are cleaned ‘down-under’, without using water. With the U.S. facing pending water restrictions of their own, he decided it was time to make people everywhere aware of this easy and eco-friendly way to care for their vehicles.

By March of 2007 James created his own waterless car wash formula, and so Eco Touch began. Shortly after launch, he enlisted the help of friend Anne Ruozzi who happened to be in transition between jobs. Together, they began working day and night getting the word out on Eco Touch’s Waterless Car Wash + Polish.

By August 2007, Eco Touch had already been featured in many prominent media outlets such as National Geographic, Treehugger.com, Green Car Magazine, and LA Car. Word of this small company spread quickly and Eco Touch began adding key retailers across the northeast, southeast, and west coast.

Today, Eco Touch continues to expand on their line of products and aspires to give consumers the most earth-friendly alternatives for their car care needs.